Cultural tourism: Tourists meeting the culture of the North

Tourism is a rapidly growing industry which may have far-reaching economic and environmental impact in the Arctic. Having focused on natural wonders and nature-based tourism in international marketing, there is a growing awareness of cultural tourism as a vital part of the experience. Going forward, leveraging the unique Arctic culture in marketing campaigns represents a potential for sustainable growth, provided it is executed with insight and respect of the Arctic culture. Positioning the Arctic as a unique experience in terms of both nature and culture can thus provide a platform for increased understanding and respect for local and indigenous societies in the North.

Host: Innovation Norway Arctic


Moderator: Børge Hemmingsen
Senior Adviser, Innovation Norway Arctic (NO)

Áshildur Bragadóttir
Director, Visit Reykjavik (IS)

Soile Veijola
Professor, Multidimensional Tourism Institute (MTI), Faculty of Social Sciences,
University of Lapland (Fi)

Keith Henry
CEO, Aboriginal Tourism Association of Canada (CA)